Why does hey tiger do pre-order?

Sooooo, we know fast fashion is one of the biggest contributors to climate change due to massive textile wastage.

That’s why we’ve made the very conscious decision to make our collections available via PRE-ORDER. This means that instead of PUSHing what we think you’ll like, we are mindfully implementing a PULL strategy in our supply chain, giving you as the customer more control and choice.

So you get to decide what you want, and we avoid producing more goods than is necessary.

Smart, huh?

This also means we are not creating a surplus of stock which ultimately ends up in landfill.

YAY!